While everyone enjoyed the sudden burst of attention that LeBron James inadvertently provided Red Vines licorice, we truly admire all of the incredible philanthropic work LeBron does in underserved communities around the country. He is a Superstar on and off the court.
Image credit: People.com | Hans Gutknecht/Digital First Media/Los Angeles Daily News via Getty
Two notable charitable organizations that LeBron supports are The LeBron James Family Foundation lebronjamesfamilyfoundation.org/ and After-School All-Stars afterschoolallstars.org. The LeBron James Family Foundation is a remarkable program. Based in LeBron’s hometown of Akron, Ohio, his foundation provides resources, incentives, academic, and emotional support for the city’s most challenged students and their parents. Since its inception in 2004, the organization has grown by leaps and bounds. It has instituted a community wide PROMISE program, opened its own school, and offers 4 year college scholarships to the University of Akron for all eligible PROMISE students. His efforts are changing the lives of the families of Akron and is a model for others to follow.
After-School All-Stars is one of the nation’s largest free after-school programs for under-resourced students. With many chapters across the country, It provides a safe place for students where dedicated mentors help them develop skills that promote success in school and life. Students participate in a wide range of activities, including health & fitness, academic readiness, STEM programs, career exploration, and visual & performing arts.
Our message of Peace, Love & Vines encourages kindness and sharing. We incorporate this philosophy in our everyday lives as well as in our Red Vines brand. As members of our community, we are active volunteers for a variety of causes. As candy makers, we find opportunities to share positivity along with our delicious treats. One way we try to spread joy on a daily basis is by printing encouraging messages inside every tray of Red Vines licorice twists. These inspiring notes were actually submitted by Red Vines fans. Our goal is to surprise and delight each customer with these positive thoughts as they finish their licorice.
We recently heard from someone who was moved by that little message of support and kindness. They were moved enough that they felt compelled to let us know how much it meant to them. They did not throw the empty tray away… instead, they kept it as encouragement to help them through their day. The inspirational quote they discovered in their Red Vines tray and their note to us are below:
Needless to say, we were incredibly touched by their note. Our hearts swelled to learn that our simple effort to spread a tiny bit of joy actually impacted someone who needed extra positivity in their life. We hope they realize that they’ve made a positive impact in the world by spreading kindness and joy to us.
The wonderful note we received coincided with a new social media program that we’ve recently implemented: Motivation Monday. We often see negativity online and wanted to insert a little caring and love on Facebook. Look for one of our inspirational messages each week… or post your own. Random Acts of Kindness truly can make a difference. www.instagram.com/redvinescandy