While we didn’t run an ad during the big game, we had fun sharing our football inspired Red Vines candy animation with our friends on social media. Our graphic design team always enjoys the opportunity to be a little playful. They originally planned a more elaborate scene, in which opposing licorice “players” faced off against each other, with helmets the colors of the actual teams playing in the game. When our designers finally found out who the lucky teams were, it turned out that both teams were… red. Needless to say, the original concept was scrapped and the video below was born.

This isn’t the first time Red Vines licorice has had fun at a football game. While Red Vines jars are obviously the perfect accessory for any game, we happened to run across some old videos of people doing the “Red Vines Shuffle” from when we visited Pac-12 Football tailgate parties a few years ago. These gems are definitely worth a watch: vine.co/RedVinesShuffle