April 10, 2022

National Licorice Day Celebrations Throughout the Years

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National Licorice Day logo


Did you know?  National Licorice Day is April 12th! The national holiday was created in 2004 by the National Confectioners Association and Licorice International. However, tasty licorice candy has been around much longer than that. Here at American Licorice Company, we got our licorice-making start back in 1914! This year, join us as we take a look back at some of our favorite ways we’ve celebrated National Licorice Day.



In 2017, the Red Vines brand kicked off its “Made in California” tour. The tour was part of a bigger launch of a brand new product, the California Collection, and allowed us to make our way around California in a super sweet, custom-branded Volkswagen bus and trailer. The goal was to generate awareness of the new Red Vines California Collection, and of course, help create some good times and lasting memories.

California Tour Bus for National Licorice Day 2017



To celebrate National Licorice Day in 2019, we kicked off yet another exciting tour.  The 2019 tour launched in celebration of our newly-crafted Peace, Love & Vines brand purpose message. We toured around the Bay Area giving away free Peace, Love & Vines Red Vines trays, and encouraged folks to share them with others.

Norris Frederick, U.S. Olympian and long time partner of American Licorice, also joined in the celebrations. He and two of his friends handed out free trays of Red Vines at Washington State University, and shared the new Red Vines brand purpose. Check out the clip he captured below!

Additionally, we created personalized National Licorice Day Red Vines jar labels and sent them to a handful of the brand’s biggest fans. We received quite a few shout-outs, including from American professional wrestler, Flip Gordon!


Flip Gordon Red Vines Shout Out



As part of National Licorice Day 2020, we ran a nationwide drawing contest where artists could submit a piece of artwork featuring Red Vines candy. We selected 30 artists’ drawings to be printed on the inner tray of our Red Vines Original Red Twists packaging. First-through-third place winners were awarded Visa gift cards and jam-packed Red Vines prize packs. The first place winner was also given the opportunity to make a $1,250 donation in their name to charitable organization. Check out some of the winning drawings below, and visit the 2020 drawing contest site to view all entries that were printed in our trays!



For National Licorice Day 2021, we wanted to show that “We’ll Be There.” In the past 100+ years of creating happy experiences for our loyal Red Vines fans, we’re proud to have been there for all of life’s twists and turns. From the tough stuff, to the triumphs, to the unforgettable moments… the Red Vines family is proud to be there as a small way to share peace and love (and vines, of course!). After all, sometimes the twists are the sweetest part! As a way to thank Red Vines fans, a free tray of Red Vines Original Red Twists was included with everyone online order placed throughout the month of April.



This year is loaded with some of our most exciting National Licorice Day festivities yet! Candy fans will receive a free tray of Red Vines Original Red Licorice Twists with every order this month, but the fun doesn’t stop there. We’ve also introduced our first ever Red Vines brand MASCOT, and we are asking our loyal Red Vines fans to help name it!

  • Until April 12th, Red Vines fans can head to our National Licorice Day 2022 website and submit a name for the mascot
  • On April 22nd, the top five winners will be announced!
  • From there, voting opens up for the final, favorite name out of the top five
  • Anyone who votes for the final name will receive a special discount code via email for 25% off their next Red Vines order on our shop site (be sure to check out our new Red Vines Tees, too!)
  • Finally, the #1 mascot name will be announced on May 6th!

National Liicorice Day Timeline 2022


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